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Twitter je vse bolj popularnejši in zanj obstaja veliko različnih orodij. V tem prispevku bom opisal nekatera orodja, ki jih lahko porabljate pri uporabi Twitterja.
Na spletni strani Nielson Online sem prebral, da »Twitter ni več samo platforma, za pridobivanje novih prijateljev in poznanstev. Vedno bolj postaje vse pomembnejša komponenta za Branding Marketing«
Obiskanost Twitterja je v primerjavi z lanskim letom narasla za 1.382% …od 475.000 obiskovalcev v Februarju 2008 do 7.000.000 obiskovalcev v Februarju 2009. Z zagotovostjo lahko trdimo, da je Twitter najhitreje rastoča social media platforma današnjega časa.
Z njegovo rastjo popularnosti rastejo tudi različna orodja in tri najbolj priljubljena bom tudi opisal.
- Dobro: Twihrl – www.twihrl.org
Twihrl je software, ki se naloži na desktop vašega računalnika in se uporablja samostojno. Lahko si instalirate več aplikacij hkrati, kar je vsekakor zelo pomemben podatek. Na ta način lahko upravljate z večimi Twitterjevimi računi hkrati.
Twhirl vam ponuja tudi skrajšanje vašega url-ja in sicer www.bit.ly in www.is.gd To je pomembno iz razloga, ker ste pri Twittanju omejeni na 140 znakov in veliko tega prostora vam lahko zasede ravno url posamezne spletne strani.
Twhirl je predvsem odlično orodje kadar želite upravljati z večimi računi hkrati. Nudi vam tudi odlično povezanost z FriendFeed-om.
- Boljše: Tweetdeck – www.tweetdeck.com
Tweetdeck si lahko naložite na desktop vašega računalnika, lahko ga pa tudi uporabljate na vašem iPhonu. Namesto ene kolone vam Tweetdeck ponuja pogovorno okno z večimi kolonami, kar vam daje zelo veliko preglednost nad dogajanjem.
V prvi koloni se tako nahajajo najnovejši Tweeti ljudi, ki jim sledite, v drugi koloni se nahajajo podatki kdo vas je ReTweetal oziroma kakorkoli drugače omenil v svojih sporočilih, v tretjem se nahajajo direktna sporočila, ki jih prejmete, vse ostale kolone pa si lahko prilagodite za določeno iskanje. Denimo, da vas zanima vse v vezi s fotografijo in da si v četrti koloni nastavite iskalni zahtevek za to ključno besedo. Tweetdeck vas bo opozoril na vsa nova sporočila - Tweete, ki bodo vsebovali vašo izbrano ključno besedo. V našem primeru je to – Fotografija. Ostale kolone si lahko poljubno urejate.
Dobra lastnost Tweetdecka je tudi enostavna uporaba določenih ukazov kot so RT (ReTweet), FWD (Forward) in DM (Direct Mesage). To lahko storite z samo enim klikom.
Slaba lastnost je v tem, da ste omejeni na spremljanje samo enega računa.
- Najboljše: PeoplBbrowsr (www.peoplebrowsr.com)
Tega programa si ni potrebno instalirati na vaš desktop in deluje neposredno preko interneta. Omogoča vam izjemno enostavno uporabo in enostavno upravljanje z Twitter odgovori, direktnimi sporočili in zelo hitro preglednostjo nad profili različnih Twitter uporabnikov.
Ta »Social Media Manager« aplikacija vsebuje izjemno veliko število različnih stvari in naj naštejem najpomebnejše:
· Cloud Computing: PB skupine so shranjene v »oblake« in na zelo lahek način jih lahko delite z ostalimi. In zaradi tega, ker je PB aplikacija vezana na brskalnik, so vaše nastavitve enake na kateremkoli računalniku. Pomembno je le to, da ste priključeni na internet in dogajanje lahko spremljate od koderkoli.
· Multi – Stack View: S PB lahko odprete 10 kolon (stack) naenkrat, kar vam daje preglednost nad vašim Twitter računom.
· Report Views & Groups: PB vam omogoča 18 različnih poročil, kot so »People Retweeting Me« - kdo vas je ReTweetal, »Your Recent Followers« zadnji zasledovalci, »Top Twitterers« - top Twitteristi, itd. Organizirate si lahko neomejeno število skupin, kar je lahko izjemno dobrodošlo v primeru, kadar sledite velikemu številu ljudi. Vaše skupine lahko celo delite z ostalimi.
· Search & Export: Iskanje na PB je silno preprosto in enostavno. Iščete lahko ljudi po lokaciji, bio, ključnih besedah, itd.
· Autocompletes @usernames: Ta funkcija vam omogoča enostavno iskanje ljudi, ki jih iščete. Četudi se zmotite pri črkovanje, vas ta funkcija sproti popravlja in opominja.
· Threaded Conversations: Kliknete lahko na »2bubbles« in sledite ikoni, ki vas vodi do določene konverzacije.
· Cross Networking Tracking & Multi Networking Posting: Slediite lahko ljudem na drugih socialnih omrežjih kot so Facebook, Flickr, Youtube, itd. Lahko celo ugotovite kdo izmed vaših Facebook prijateljev uporablja Twitter.
· Tweet Later: Ta funkcija vam omogoča objavljanje vaših sporočil s časovnim zamikom.
· #Hastags Groups: kadar nekdo v sporočilih uporablja #hastags za določeno ključno besedo, PB ta sporočila takoj premakne v skupino za katero ste prej določili to pravilo
To je samo nekaj izmed funkcij, ki vam jih omogoča PeopleBrowsr, ki v tem trenutku nedvomno predstavlja vodilno spletišče za upravljanje s Twitterjevim računom.
Predlagam pa vam, da vse tri preizkusite in določite svojega zmagovalca, ki ga boste z veseljem uporabljali.
Tags: internetni marketing, social media marketing, spletni marketing, Twitter
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