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Twitter se splača

Avtor: Edi Kurnik

July 16, 2009

Vzemimo primer, da vam nekdo ponudi mailing listo Microsofta (www.miscrosoft.com) in predpostavimo, da imate v roki produkt, ki je za to mailing listo kot nalašč. Ta produkt je namreč pisan na kožo predvsem ciljni publiki kot jo ima Microsoft. Koliko bi bili pripravljeni plačati za to mailing listo?

Za njihove najboljše stranke?

10.000 EUR, 200.000 EUR, ali pa 5.000.000 EUR? Koliko?

Kaj če vam priskrbim njihovo mailing listo brezplačno? Bo to dobra cena? Zastonj?

V bistvu tudi je brezplačna in se nahaja na Twitterju. Na Twitterju lahko najdete katerokoli mailing listo želite. Vse najbolj zveste stranke npr. podjetja Microsoft sledijo njihovim novostim na Twitterju! Njihovo komunikacijo lahko spremljate tudi vi in sicer na naslednjem url-ju: www.twitter.com/microsoft Vprašanje se samo glasi: “Če imate produkt, ki bi zadovoljil potrebe njihovih strank, kako do njih?”

Sam sledim ogromnemu številu različnih podjetjetij/posameznikom za katere sem prepričan, da lahko od njih izvem nekaj koristnega. Nekaj kar mi bo pomagalo pri mojem delu.

In v zelo veliki večini mi tudi pomaga!

S pomočjo Twitterja:

Sem na tekočem z vsemi novostmi v industriji, ki me zanima
Sklepam nove poslovne vezi
Služim denar!

In predvsem zaradi zgoraj naštetih razlogov, sem temu prispevku nadel ime….

Twitter se splača

Zadnje čase smo priča veliki rasti priljubljenosti Twitterja. Rast priljubljenosti Twitterja in od kod prihajajo njegovi obiskovalci si lahko ogledate na naslednjih dveh grafih:

Obiskovalci Twitterja po državah

Razlogi za njegovo priljubljenost so v njegovi enostavni uporabi. Twitter je Microbloging platforma, ki uporabnikom omogoča pisanje besedila v dolžini 140 znakov. Lahko rečemo, da gre za neke vrste sms-anje preko interneta.

Njegova priljubljenost in porast obiskovalcev je šla celo tako daleč, da ga je pred kratkim kopiral sam Facebook, kar se odraža v novem designu, ki so ga pri FB uvedli pred približno tremi meseci (mikrobloganje)

Kako lahko Twitter uporabljate v poslovne namene?

To je vprašanje, ki si ga zastavljajo mnogi! In nekateri, ki to vrlino že obvladajo, to počnejo zelo uspešno. Če na prvi pogled pogledamo samo spletno stran, skorajda ni videti nobenega smisla poslovne uporabe.

Ampak poglejmo na samo zadevo iz drugega zornega kota.

Dejstvo je, da vse več ljudi uporablja internet za medsebojno komunikacijo. Med seboj komunicirajo v forumih, pišejo komentarje v blogih, sodelujejo v raznih skupnostih kot so FB, itd. Poimenujmo to s terminom, da ljudje prebivajo ogromno časa na Social Media spletnih straneh. In tudi Twitter sodi v to skupino social media spletnih strani in zanj obstajajo določene zakonitosti, ki jih je potrebno upoštevati, v kolikor želite biti na tem področju uspešni. V Sloveniji nekatera podjetja s social media marketingom dosegajo izjemne rezultate.

Preden nadaljujem naj pojasnim kaj pomeni social media marketing?

Ne vem kako naj to definiram ampak moja osebna definicija, ki se opira na moje dosedanje izkušnje se glasi nekako takole:

S social media marketingom pritegnemo potencialne kupce naših storitev oziroma izdelkov da komunicirajo z nami.

In verjetno se boste vprašali, čemu komunicirati na takšen način, saj to terja ogromno pozornosti in predvsem časa. Odgovor je preprost: Zaradi povišanja prodajnega rezultata. Potrebno je vedeti, da je vsak prodajni razgovor sestavljen iz dialoga. In web 2.0. marketing oziroma social media marketing je ravno to.

Dialog!!!

Torej smisel je v komunikaciji. Povrnimo pa se sedaj k Twitterju in poglejmo, kako se lahko Twitter uporablja, kot učinkovito komunikacijsko orodje.

Twitter ljudje uporabljajo na različne načine. Mnogi, ga imajo instaliranega na mobilnih telefonih, kar jim omogoča hitro uporabo. Med seboj komunicirajo na izjemno hiter način, ravno tako kot najstniki z sms sporočili. Razlika je predvsem v tem, da Twitter večinoma uporabljajo ljudje srednje generacije starosti med 25 in 35 let. Teh je največ. In zelo pomemben podatek pri tem je ta, da so to tisti ljudje, ki imajo denar oziroma so potencialni kupci. Sicer pa si na naslednji povezavi lahko ogledate 100 največjih »twiteristov« v Sloveniji (http://twitter.grader.com/Slovenia) in bodite predvsem pozorni na njihovo starost in iz kakšnega okolja izhajajo. Ugotovili boste da so to predvsem izobraženi ljudje (glej njihov bio).

Oglejmo si še primer ene izmed tipičnih komunikacij na Twitterju:

Sem v blagovnici XYZ in ne najdem določenega izdelka. Ima kdo kakšen predlog?
Pojdi v trgovino ABC tam boš ta izdelek zagotovo našel
Mislim da je boljša izbira DEF, saj sem prejšnji teden bila tam
V VCE imajo to najcenejše

Itd…

Ta debata je izmišljena, vendar če boste v Twitter vpisali posamezni izdelek boste lahko priča mnogim tovrstnim debatam. In določene izmed njih se dogajajo v vsega nekaj sekundah!

Si prestavljate korist za uporabnike? Izjemno dobro! V nekaj sekundah prejmeš odgovor. Vse je seveda odvisno kdo vas sledi in koga vi sledite. Seznanjeni ste tudi z novostmi, še preden jih slišite pri poročilih.

Kaj pa poslovni namen tovrstne uporabe?

Recimo, da ste lastnik trgovine XYZ. Tovrstna debata vam natančno pove pomanjkljivosti vaše ponudbe, prednosti vaše konkurence in povpraševanje na trgu. Si prestavljate kako močno orožje je to? Biti opremljen s podatki, kaj vaši kupci želijo! Ni potrebno ugibati, kaj posamezni trg absorbira. Poiščite odgovor v nekaj sekundah na Twitterju!

Kako povečati promet vaše spletne strani s Twitterjem?

Če želite, da bodo ljudje od vas kupovali in da bo Twitter ena izmed vaših marketinških platform, morate najprej ustvariti pogoje za to!

Prvi pogoj je, da vam ljudje zaupajo. Zaupali vam bodo, če bodo od vas prejeli informacije, ki jim lahko koristijo. Zaupanje si boste lahko pridobili z ažurno komunikacijo z vašimi Twitter prijatelji.

Naslednji pogoj je, da pokažete ljudem, da ste strokovnjak na svojem področju. Da sledite trendom in da ste na neki način mnenjski voditelj.

In nenazadnje, da jim pomagate rešiti njihove probleme. Poglobiti se morate v probleme vašega trga in ljudem ponuditi rešitev za razrešitev njihovih težav.

Želim vam dosti uspeha in užitkov pri razmišljanju: Kako implementirati social media marketing v poslovni model vašega podjetja

l.p.

Edi

Tags: Blog, Marketing 2.0., Mikro Bloganje, social media marketing, Twitter

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Twitter se splača

Twitter se splača

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