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Preostanek zgodbe in še več podobnih se nahaja v izvrstnem “Priročniku za pisnaje malih oglasov” avtorja Josepha Sugarmana. V tej knjigi boste med drugim izvedeli:
Kaj vse vsebuje oglas, s katerim je oče šestih otrok prodal 3 milijone knjig, in zakaj je potem umrl pred televizijskimi kamerami;
Spoznali boste nerodnosti, ki so jih zagrešili v začetnih oglasih za znameniti katalog Victoria Secret, in kako je končal ustanovitelj tega podjetja;
Izvedeli boste, kako napisati oglas za nekaj tako preprostega, kot je grenivka, in kako genialno je to uspelo preprostemu teksaškemu kmetovalcu, ki ga je eno samo oglasno besedilo spremenilo v milijonarja;
in še mnogo, mnogo več…
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Tags: internetni marketing, Joseph Sugarman, press release, prodajno pismo
June 17th, 2009 at 10:32 am
Hvala za odlicen video in informacijo o tejle knjigi. Vsec mi je nacin kako ste razlozili celotno prodajno pismo.
LP, Aleš
June 23rd, 2009 at 6:46 am
Od Josepha Sugarmana sem prebrala knjigo “Sprožilci” in bila mi je zelo všeč. Dobila sem mnogo idej, ki sem jih implementirala v način komuniciranja s potencialnimi strankami. Naj se pohvalim, da sem samo z eno email kampanjo povečala prodajo za skoraj 20%.
Nasveti v knjigi so odlični in predvsem koristni. Komaj čakam, da dobim v roke še to knjigo - Priročnik za pisanje oglasov
July 8th, 2009 at 12:58 pm
Lepo pozdravljeni.
Odličen video.
Ter seveda odličen oglas od Joe Karboa.( Za to knjigo še nisem slišal bom pa pogooglal za kaj se gre)
Sigurno se danes s pomočjo interneta, da doseči velik efekt z dobrim prodajnim pismom.
Tudi Joe Sugerman trdi , da je “radovednost” največji psihološki faktor pri direktnem marketingu.
Eno od najboljših prodajnih strani na internetu ima Kelly Felix ali The Rich Jerk.
Ko sem pred leti začel raziskovati “make money online” zadeve sem naletel na njegovo stran in me je tako fascinirala,
da sem seveda knjigo takoj kupil hehe.
Ja to je moč radovednosti.
July 9th, 2009 at 8:14 pm
Slišal sem, da je Rich Jerk v resnici igralec medtem ko pa za celo zgodbo stoji Frank Kern.
Frank Kern je avtor Mass Control projekta (http://masscontrolsite.com/ ) v katerem poučuje natančno to kar razlaga Joe Karbo v svoji knjigi – kako napisati prodajno pismo in načrtovati prodajne kampanje. Cena za njegov tečaj je približno 2.500 USD. Frenk Kern je med drugim sodeloval pri lansiranju projekta Stompernet, ki velja v industriji internetnega marketinga za največji “launch”- 24.000.000,00 USD v 24 urah.
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