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Povezava med Social Media marketingom in Iskalnim marketingom

Avtor: Edi

June 9, 2009

Predstavljajte si iskalnik, ki vam ponudi rezultate na določeno temo, ki je bila oddana na internetu v zadnjih 12. urah.

Če ste pomislili na Twitter ste zadeli. Uporabniki so namreč ugotovili, da so najnovejši iskalni rezultati za določeno temo, bistveno bolj relevantni, kot pa denimo leto dni stara in neažurirana spletna stran.

Zaradi tega razloga je priljubljenost Twitterja kot iskalnika silno naraščala o čemer smo bili priča v zadnjih nekaj tednih, ko so se dnevno pojavljala ugibanja ali bo Twitter prehitel Google.

Vendar pri Googlu niso stali križem rok!

Google je pred približno tremi tedni objavil novost v iskanjih, ki se imenuje Google Options. Ta novi dodatek uporabnikom omogoča naslednje:

- Z enim klikom ugotovite kakšne debate potekajo o vašem podjetju na internetu v npr zadnjih 24 urah in če so te negativne lahko zelo hitro odreagirate

- Z enim klikom lahko preverite, kaj se ljudje pogovarjajo na forumih o npr. video kameri, ki jo nameravate kupiti prihodnji teden

- Lahko si ogledate najnovejše politične prispevke in komentarje, ki so bili o določeni temi napisani v zadnjih 24 urah

- in še mnogo več…

Več o tem si lahko ogledate v naslednjem videu, v polje za komentarje pa lahko napišete vaše mnenje, razmišljanja, karkoli si želite.

l.p.

Edi

Tags: internetni marketing, iskalni marketing, social media marketing

preberi komentarje (73)

73 Responses to “Povezava med Social Media marketingom in Iskalnim marketingom”

Sandi Says:
June 12th, 2009 at 7:29 pm
Dober video. Tako pač je, da k nam vse dobro pride z zakasnitvijo.

Zanimivo orodje ta flumaster s katerim rišeš po ekranu.
Edi Kurnik Says:
June 12th, 2009 at 8:58 pm
Hec je v tem, da se mi je en dan za tem, ko sem objavil ta video pojavila ta funkcija v slovenščini zraven Google search boxa na levi strani in kasneje nikoli več. Nekaj sem kliknil in sam ne vem kaj.

Vendar kljub vsemu je to znak, da smo zelo blizu slovenski verziji “Search Options”, za katero sem prepričan, da bo iz smeri uporabnikov spremenila način iskanja v iskalnikih in skladno s tem tudi sam iskalni marketing
Roman Says:
June 13th, 2009 at 6:55 am
Pozdravljen Edi.
Sem komaj zdaj pogledal video. Sem amaterski IM.
In vedno rad pogledam kaj se novega dogaja v svetu online marketinga.
Res dober video, ker mislim , da če hočemo v online poslih biti uspešni
moramo slediti trendom.
Še enkrat hvala za poslan video!
Polona Says:
June 15th, 2009 at 7:50 am
Dober video in hvala za info
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July 28th, 2009 at 9:00 pm
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» #Ponedeljek - Kaj se je dogajalo prejsnji teden? Spletni marketing Says:
August 3rd, 2009 at 12:00 pm
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August 11th, 2009 at 8:00 am
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